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Frieden Qualitative Services
Frieden Qualitative Services
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Frieden Qualitative Services


Actionable Results--
Uncovering Underlying Feelings, Motivations and Reactions

-- Blending Psychology and Marketing Research using
Specially Developed Techniques

Located in Sherman Oaks, California, I moderate focus groups both locally and nationally. I am a Qualitative Research Consultant as well, recommending the design that I feel would be best for your research needs.  This also includes moderating ONLINE FOCUS GROUPS WITH WEBCAMS, saving travel costs!  With these, respondents in different cities can simultaneously participate in the same focus group.  Of course, I conduct IN-PERSON focus groups as well, traveling wherever necessary.


Analytical Reports can be provided as an option, should you desire additional depth.  Speaking of depth, my one-on-one interviews really get at the heart of the matter, going far beyond surface responses.

My style is quite unique -- developed and honed over the years, my philosophy and method of conducting focus groups is what makes the Frieden difference. Respondents are never bored, and, in fact, look forward to contributing useful information! As a result, clients are often on the edge of their seats while viewing the sessions, anxious to see what gems are "mined" next. This special style should help your company to realize your goal. 

Importantly, my work is built on relationships that I build over time with my clients.  Relationships are what it is all about. I want you to succeed, and I will work my hardest to ensure that result.  Client service is key to building those relationships -- being approachable, being there for you when needed. Taking those extra steps to make the difference between a good project and a great one. This is the magic ingredient upon which I pride myself -- and from which your company will benefit.

I look forward to speaking with you soon!


GRAPHIC TOPLINES ALSO AVAILABLE!  An example of a fictitious project and company is shown below.

Sample Topline Graphic if requested