ABOUT GARY FRIEDEN
Your company can benefit from
my being in business conducting focus groups and one-on-ones for over 20 years. Need reactions to Advertising (Direct Response,
Recruitment, TV, Print, etc.), New Product Development, Concept Testing, Positionings, Website Usability Testing? I
do it all for you. If your project will benefit from my expertise in Psychological Projective Techniques, I will add some
of these to your groups if appropriate.
am an active moderator who "lights a spark" several times during the session to keep respondents enthusiastic throughout
the discussion. This approach often produces insights telling us "the Real story." Your research projects
will benefit by my having worked with numerous Target Samples, some of whom include:
- Medical -- doctors,
If your project demands traveling to multiple markets, I will
do so -- you'll receive the continuity of having the same moderator throughout all focus groups.
I also conduct ONLINE FOCUS GROUPS with WEBCAMS. Respondents are visible
throughout the screen, speaking to the moderator and one another. They can even be recruited from different markets,
saving you travel costs.
I have been the invited
speaker at many national and regional conferences -- professional organizations (Marketing Research Association, Qualitative
Research Consultants Association, Advertising Research Foundation, Burke Marketing Research, as well as data presentations
at client regional conferences)
I received my Ph.D. and M.A. in Social Psychology
at USC (University of Southern California), and a B.A. at UCLA. Some graduate work at Stanford -- training others in
effective presentation techniques. I am also CERTIFIED as a moderator (PRC) by the Marketing Research Association, providing
you added confidence in my abilities.
PRESENTATIONS AND MEDIA EXPOSURE
invited presentations at many national research conferences, speaking about how great qualitative projects can result from
my own techniques. Organizations have included the MRA (Marketing Research Association), Burke Marketing Research, the
ARF (Advertising Research Foundation), and the QRCA (Qualitative Research Consultants Association), among others.
I've been written about in TIME Magazine, and have presented research findings on television (Hour Magazine) and numerous
national radio news programs. I also appeared on MSNBC discussing the OJ Simpson trial.
If your company
would like meaningful data presentations, I can provide them in a thought-provoking manner.
SOME CURRENT RESEARCH CATEGORIES
- Financial / Mortgage
- Health Care
- Senior Issues
- Satellite TV
- Travel Destinations
- Restaurants / Food products
- Employee Programs
- Business / Political
/ Copiers / Fax Machines
Moreover, I have also conducted numerous explorations
into Customer Satisfaction and Loyalty Programs across several of the above categories. I have a good sense of consumers'
needs to feel special, and what would contribute to their continued association with a company and its products. If your category
is not on the above list, more than likely it is an area ripe for marketing research, and I can learn the necessary issues
prior to the project
Importantly, my work is built
on relationships that I build over time with my clients. Relationships are what it's all about. I want you
to succeed, and I will work my hardest to ensure that result. Client service is key to building those relationships
-- being approachable, being there for you when needed. Taking those extra steps to make the difference between a good
project and a great one. This is the magic ingredient upon which I pride myself -- and from which your company will
I look forward to speaking with you soon!